1. INTRODUCING THE MBA IN TOURISM BUSINESSES
The MBA in Tourism Businesses is a SEK University official program. It has as main objectives to achieve an advanced and innovative both theoretical and practical training, for investing, management and organization of tourism businesses in Latin America (travel agencies, tour operators, hotels, consulting, airlines, cruises, complementary services, and others), through learning management techniques in the different functional areas of the tourism sector (strategy, finance, marketing, organization, economy, communications, quality assurance, operations and logistics, entrepreneurship, project formulation, human resources, among others) as well as a comprehensive training in the Latin America business environment.
Today the tourism industry is the main economic driver in many geographical areas in the world, a field of continuous and interesting innovations in management and, of course, an attractive source of business opportunities and employment. Having a good training in tourism management is a major boost to find an interesting job in an exciting industry for its economic development and its ability to make people happy. The opportunity offered by Chile as a business platform and services to address– in the future – the 43 Latin countries in the form of joint venture to develop the inbound and outbound tourism in Latin America and Asia, is very important. Moreover those who are integrated into the training program will have the competences to act as facilitators of investment in tourism-related and complementary areas in Chile and America.
The MBA consists of 15 courses of theoretical and practical training specializing in tourism, taught in English, and three thematic onsite workshops.
There are three Diplomas programs under the MBA
• Diploma in Tourism Industry
• Diploma in Strategic Tourism Management
• Diploma in Tourism Projects Management
These Diploma Programs, consisting of several courses, are specific and compact academic units which deepen in a particular area, thus contributing to provide participants with a specific competencies curriculum for performance in the tourism field. If a participant attends just one Diploma Program she/he will obtain a Certificate.
Participants, who attend all three Diplomas of the Master’s Program and elaborate a corresponding certification paper, may enter the degree of MBA in Tourism Businesses.
4. FEATURES AND REQUIREMENTS FOR APPLICANTS
The MBA program is intended for people with motivation and interest to study and develop tourism businesses in Latin America, as well as graduates and professionals who are interested in acquiring or strengthening professional skills needed to work in the tourism field. In either case, the training acquired will be key both to start an investment project or a career to get a more competitive profile in an established industry.
To join the Diploma Programs version; Applicants should submit a letter of motivation or intent.
To enter the MBA Program; applicants must hold a university graduate degree.
The MBA in Tourism Businesses program is offered through a teaching-learning process carried out by the rapporteur, instructor or facilitator, to a group of participants organized as a class, who should be involved during the entire process of instruction of each module.
The MBA program is taught in English language. It includes specialized academic literature dossiers and scholar assistance in English.
The MBA program is offered in Campus Providencia of SEK University in Santiago de Chile.
– Master classes, lectures, case development and specialized minutes.
– Technical visits.
– Field trips and activities.
– Autonomous personal study is needed to meet the requirements of the courses.
7. MBA TOURISM PROGRAM
Courses of MBA address the following topics:
1. Tourism Economy in Latin America
This course comprises identifying the uniqueness of the tourism industry and the importance of this knowledge for the management of tourism companies. The course aims to address issues that become extremely important at present and which relate to the treatment of markets, segments and emerging niches and the internationalization processes of tourism.
2. Tourism Industry in Chile and Latin America
This course is intended to convey the basics of tourism industry in the economic activity within the context of Chile and neighboring countries in Latin America, including analysis of the main industry players´ role and interactions that determine their behavior and development.
3. Tourism Destinations and Local Communities
This course presents the dimensions to assess the potential of the main tourist destinations in Latin America and its relation to the identity and cultural heritage of ethnic groups and communities. It is related to the concepts of Territorial Resources and Cultural Heritage and Planning and Development of Tourism Products.
4. Tourism Quality System
This course contains a conceptual framework to place some key aspects in reference to regulatory processes in the region. It presents a general analysis of the Americas situation related to tourism standards and quality systems and its relationship with sustainability and tourism laws being implemented in the region. The course is based on the analysis of major directions demanded by regulatory systems to tourism companies at an international level.
5. Marketing of Tourism Destinations
This course provides participants with the knowledge that enables them to understand the influential role of territorial marketing in the tourism field, through the use of generic marketing tools for the analysis of market opportunities in the area, with a focus on value creation.
6. Site Thematic Workshop 1 CENTRAL ZONE– Valparaíso and vineyards of Chile
This course is a visit of a technical nature. It is offered through a beaten track for foreign students by expert guides. The tour of the most emblematic natural and cultural landscapes of Chile, will allow appreciating the status and level of tourism and technical and business networking with different tourist agents of the visited places. Valparaiso central valley is 100 KM distant from Santiago.
7. Strategic Management
The business model is an essential tool for understanding an opportunity for innovation. It is based on basic and essential concepts of strategic management. The course emphasizes the phases of the process, until reaching the design of business models applicable to tourism.
8. Tourism Products
The course consists of designing comprehensive experiences, which are appropriate for different ways of tourism: Ecotourism, cultural tourism, wine, and others. The essence of the job is to make a tangible set of values and attributes for the consumer that make up the local tourism product and differentiate it from the rest of its competitors.
9. Institutional and Legal Framework Tourism
This framework aim is to present standards applicable to foreign investment in Chile, as well as the characteristics of tourism investment and legal system in LATAM.
10. Touristic Attractions Geography in Latin America
This course provides students with an understanding of the geographical context and its attributes. It allows the acquisition of basic knowledge about the main tourist attractions of the Latin American regions and facilitates opportunities analysis of tourism business based on geographical and cultural variety of the territories analyzed, as well as services infrastructure associated thereof.
11. Financial Management
After completing this course participants will have the skills to analyze economic and financial indicators of the domestic and international markets and its impact on their own financial management. Furthermore, they will be able to interpret financial statements upon technical basis. They will also be able to financially evaluate and compare investment projects, managing working capital and determine levels of assets, funding, liquidity and essential measurements for optimization.
12. Site Thematic Workshop 2 SOUTHERN ZONE- Torres del Paine National Park
The content of this workshop consists of a technical nature visit. It is offered through a beaten track for foreign students carried out by expert guides. A tour by the most emblematic natural and cultural landscapes of Chile, will allow appreciating the status and level of tourism offer and technical and business character network with different tourist agents of the visited places. The visit of the southern region of Chile will allow appreciating the natural landscape of lakes, forests and glaciers and tourism offering available in these places. This southern zone is 3,100 KM away from Santiago.
13. Thematic Tourism
The course will identify the concepts and characteristics of different types of tourism (rural, sporting, religious, conferences and conventions and others) and the concept of special interest tourism. Study of tourist needs, according to: population segments (disabled, youth, families, seniors and others). Study of outdoor recreation and the urban environment characteristics. The course includes case studies.
14. Operations and Logistics of Tourism Services
The course focuses on service culture; identifying processes and flows of service delivery, quality assurance policies, claims, traceability, and evaluation of quality service gaps. It also addresses standards of customer service, operations in marketing channels, passenger traffic operations and management of trade flows services. Equipment and oversight maintenance of equipping and infrastructure.
15. Tourism Entrepreneurship
This course provides information on Start-Up Chile entrepreneurship programs and promotion of investments that develop various Chilean public institutions, to attract foreign entrepreneurs to start businesses in Chile.
16. Strategic Communications
The course allows acquiring the ability to develop communication plans and actions of destinations and tourism products using resources and on/offline tools and responsible and fair outlook. It also allows Formulation of a Communication Strategy of tourist destinations and its sustainability. Tourism Image Campaign of a destination.
17. Project Formulation
This course seeks to improve the capabilities to formulate, evaluate projects and make decisions using traditional financial methodologies by incorporating strategic thinking and using all industry information available. The course shows how to prepare a cash flow and how to calculate the net present value (NPV) as well as other indicators of profitability. It covers conceptual topics, such as: costs and benefits, practical matters and others of a more technical nature.
18. Site Thematic Workshop 3 ATACAMA DESERT AREA – San Pedro de Atacama
The content of this workshop is a visit of a technical nature. It is taught through a beaten track for foreign students by expert guides. The tour of the most emblematic natural and cultural landscapes of Chile allows appreciating the status and level of tourism and network of technical and business character with different tourist agents of the places visited. The northern highland Chile, where you can observe the desert environment and their ancestral cultures, is 1.670 KM away from Santiago.
8. MBA PROGRAM REQUIREMENTS
To join the MBA, participants must full fill the following requirements:
To obtain the degree of MBA, candidates must attend 3 Diplomas aforementioned, 3 site thematic workshops and elaborating a final project. Said project may be developed individually or as a 3 people group as a maximum. It may be focused on a tourism company plan by formulating an internationalization plan of a company in the tourism field or in the development of an Innovation plan referred to companies operating in the area, based on the return for the current company or launching future projects.
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